You are a data modeler creating the design for a non-relational database. “Non-relational” means the underlying database does not follow relational database theory - for instance the database could be hierarchical or object oriented. It is even possible that the underlying structure will be a set of files such as XML files.  You are deciding whether you should create a normalized logical data model or just jump straight into a physical design? What would you do and why? Is there value to you and your organization in creating a logical normalized design even though it will be implemented as a very different set of structures?